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  • Guido Janssen new CEO

    28 July 2023

    New CEO for parent company of Selectline

    Guido Janssen will start as CEO of the SmartCoat Group, the parent company of Selectline, effective 12 April. Janssen previously worked as CCO for Cargill, Koninklijke Zeelandia, Interfood and more recently at Protix. (interim).

    As new CEO, Janssen will head up the further development of coating producers Sudlac SAS, Mardenkro BV and Selectline. On 1 January 2021, shareholder Horticoop also acquired the French shares in the SmartCoat Group. The Group will be fully integrated this year.
    Effective 12 April, SmartCoat Group’s Executive Board, in addition to Guido Janssen as CEO, will include Niels de Groot, Financial Director and Jort Gerritsen, Technical Director.

    About SmartCoat Group

    The SmartCoat Group is a producer of innovative high-tech coatings designed to optimize greenhouse climates in the international greenhouse horticulture sector. The SmartCoat Group has its own branches in Western and Southern Europe and in Canada. The Group exports to more than 60 countries throughout the world from these branches. In addition to high-tech coatings, SmartCoat also specializes in sports field lining (Selectline), primarily in Europe for the time being.

    Van Rij, chairman of the supervisory board: ‘We are pleased that Guido Janssen has decided to join our company. Over the past 25 years, Guido has been active in various strategic and international roles at a commercial as well as senior management level within multinationals and family businesses, but also has experience with start-ups and scale-ups. Given his personality, experience and drive, we are convinced that we have found the right leader for SmartCoat’s current phase of development and that we will be able to realize the goals we have set for ourselves.’

    Janssen: ‘Sales and presence in both sectors – greenhouse cultivation and the sports world – are steadily growing. I look forward to the challenge to further facilitate this growth and to advance the SmartCoat Group to the next phase. It requires the further positioning of brands, the expansion of internationalization and the market introduction of new brands. Our ambition is far-reaching and we will realize this ambition together with our partners and supply chain partners. I am looking forward to enabling the SmartCoat Group to continue to grow in this fantastic sector.’

    The Selectline team wishes Guido Janssen every success!

    SmartCoat Group
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